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Strategic alliances

Nine benefits of using sponsorship marketing in your business

Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.
November 9th, 2011 by Jen Tyson

Beestings: Business might be easier if we weren't dealing with humans

Every small business needs to deal with the “human factor” – after all, we inhabit the planet with our fellow homo sapiens. And while it’s rewarding, managing those relationships is all part of the challenge of running a business. Whether it’s learning to network effectively, engaging in contracts to secure business relationships, or letting off steam with a pet, catering for the human factor should be part of your business week. In this week’s guaranteed-under-two-minute-read, we’ve got tips and tools to help.
October 11th, 2011 by Bizbuzz Team

Generate an ongoing stream of qualified leads for your business

By setting up an well-thought-out system, you can attract and convert leads on an ongoing basis. Hannah du Plessis shows you how you can use your web site to do this.
September 12th, 2011 by Hannah du Plessis

Are you ready for International markets?

Many businesses looking to grow will at some point consider expanding into international markets. Whatever your situation, and particularly in times of global recession, it's essential that you do your homework thoroughly before making any decision to export.
August 4th, 2011 by Jen Tyson
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Taking sweets from strangers

Your childhood stranger-danger conditioning might well be holding you back in business. Claudia Disney has some advice on breaking the ice with prospective customers.
July 1st, 2011 by Claudia Disney

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson

When a Memorandum of Understanding is better than a legal agreement

It's important to get the details of a deal tied up in a legal agreement - but if that's going to be a deal-killer before you've even nutted out the finer points, Michael Smyth has a solution.
October 1st, 2010 by Michael Smyth

How to get off the "time = money" treadmill

If you're already working as much time as possible in your business and are finding it hard to up the revenue, Tom Poland suggests three strategies which will help get you to the next level.
July 23rd, 2010 by Tom Poland