homeBee.png

Public Relations

Bullies in business

You finally made the gutsy move to run your own business. You are the boss, you make the decisions, right? Not necessarily, there is always some bully who will try and throw you off your throne. Here is how to deal with them.
December 8th, 2011 by Claudia Disney

Unjust decision by IPONZ favouring DB Breweries highlights urgent need to review appeal mechanisms

New Zealand urgently needs an Australian type mechanism for the Commissioner of Trade Marks to initiate court action when patently unjust and misguided decisions are made by the Intellectual Property Office of New Zealand -- as in its recent decision to uphold DB Breweries’ trademark of the term ‘Radler’.
July 21st, 2011 by Theodore Doucas
1 Comment

Taking sweets from strangers

Your childhood stranger-danger conditioning might well be holding you back in business. Claudia Disney has some advice on breaking the ice with prospective customers.
July 1st, 2011 by Claudia Disney

Is your sales process so complicated it’s scaring customers away?

One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.
June 27th, 2011 by Cornelia Luethi

How to build great business relationships

Relationships. The most natural thing on earth, right? Apparently not, most of us struggle with relationships at some stage, whether they are personal or business related. Discover some tips on how to improve relationships with your clients in your business.
June 3rd, 2011 by Claudia Disney

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.
May 9th, 2011 by Jen Tyson

Are you first, quicker, safer, or more expert than your competition?

Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?
March 10th, 2011 by Jen Tyson

10 blogging tips for Kiwi business websites

If you want to get found online a business blog is a great way to produce fresh content to improve your search engine rankings. A blog for your business can develop a relationship with your customers as well as generating new sales leads.
August 25th, 2010 by Russell Masters

Tell me a story

Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.
July 13th, 2010 by Jan Bierman

Press releases only part of publicity puzzle

Lots of business people believe the way to get media publicity is to write and send press releases. While this is an important step in receiving media coverage, it is only a small part of the overall puzzle.
July 6th, 2010 by Pete Burdon

Media relations 1.0.1: writing a press release

In this article, Lesley Springall covers the important basics of preparing and writing your media press release
September 29th, 2006 by Lesley Springall

7 low-cost ways to get your message across

If you're marketing on a shoe-string you can't afford not to take advantage of John Shattock's great tips! Find out how you can get people to know about your business without spending up big on advertising
February 5th, 2003 by John Shattock

Is advertising dead?

John Shattock's controversial views may get his lunch dates with advertising industry colleagues cancelled. Do you agree with his opinion?
November 4th, 2002 by John Shattock

Using advertising and public relations in your marketing mix

When should you be using advertising, and when is it useful to have good media coverage? John Shattock looks at how to mix these key ingredients to market your home business effectively
October 21st, 2002 by John Shattock