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Referrals

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.
December 19th, 2011 by Jen Tyson

The simple art of networking to grow your business

Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.
October 10th, 2011 by Jen Tyson

Is your sales process so complicated it’s scaring customers away?

One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.
June 27th, 2011 by Cornelia Luethi

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson

Sales is no 'One hit wonder'

Here we tackle the area of marketing that will have the most impact on your bottom line. Sales. The reality is that until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by maximising your sales opportunities and actually selling your products and services!
April 4th, 2011 by Jen Tyson

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.
January 17th, 2011 by Jen Tyson

Are you nurturing recommendations?

We all know how valuable good referrals are for our business - and Hannah Samuel points out the things you can be doing to encourage clients to recommend you to others
March 19th, 2010 by Hannah Samuel

Build your business with referrals

Many home businesses find word of mouth advertising one of their best marketing options, but it can be hard to ask for referrals. Donna Pomana shares some tips on making this cost-effective form of advertising work for your business, in a way you feel comfortable about.
February 18th, 2002 by Donna Pomana