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Marketing material

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.
December 19th, 2011 by Jen Tyson

Get more customers to say YES

Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!
September 7th, 2011 by Jen Tyson

Why and how to tell a great story

Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.
July 14th, 2011 by  Debbie Mayo-Smith 

Beestings: You can lead a horse to water ...

You can lead a horse to water, but you can’t make it drink – or so the saying goes. Can you influence what you want your customer to do next? You bet! This week’s guaranteed-under-two-minute-read has tips and tools to help you prompt the kind of action you want your customer or prospect to take.
June 21st, 2011 by Bizbuzz Team

What to do when your web site sucks

Does your website suck? If you answered yes to this question then this article is for you. Discover the twelve essential items (and a few bonus ideas) that takes your website from awful to fabulous!
June 13th, 2011 by Bonnie Davis

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.
May 9th, 2011 by Jen Tyson

Can your Powerpoint presentation rival TV advertising?

Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.
April 13th, 2011 by Sean D'Souza

Does your CMS website really deliver the goods?

So you have your shiny new Content-Managed website up and running. You're ready to present your company to the world and reap the rewards of an online presence. What happens now?
March 29th, 2011 by Mike Henden
1 Comment

Are you first, quicker, safer, or more expert than your competition?

Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?
March 10th, 2011 by Jen Tyson

Service business owners: position yourself as a problem-solver

The first thing every business owner needs to do is work out their niche. But what about after that? Cathy Goodwin has some sound advice for service business owners looking to attract more clients.
December 8th, 2010 by Cathy Goodwin

Is your marketing ready to wear its summer bikini?

In this part of the world, summertime and New Year’s resolutions fall at around the same time of year. Cornelia Luethi wonders if that’s why marketing has so many similarities to dieting?
November 29th, 2010 by Cornelia Luethi

Is your marketing collateral losing you sales?

You only get one chance to create a good first impression. Cornelia Luethi explains the role that marketing collateral plays in this important stage in the sales process.
November 22nd, 2010 by Cornelia Luethi
2 Comments

Give your sales a boost during the 'silly season'

Regardless of whether you are a small retail business or a large manufacturing company, the Christmas rush is an excellent opportunity to leverage off 'Silly-Season' hype and give your sales a significant boost.
November 8th, 2010 by Jen Tyson

DIY - Design It Yourself

As New Zealanders we pride ourselves on being a nation of innovators. However our can-do attitude is often a result of having to make do ... and there can be a down side, as Chris Wadsworth explains
September 21st, 2010 by Chris Wadsworth

Tell me a story

Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.
July 13th, 2010 by Jan Bierman

Don't neglect one of your most valuable marketing tools - your case study

Case Studies, they are pretty impressive as far as lead generation and closing sales goes. But as with many things, done in isolation, they are not reaching their full potential.
July 1st, 2010 by Karl Rohde