homeBee.png

General Marketing

Kickstart 2012!

Have you already started thinking about what you want to achieve this year, or is that a 'later on job'? Whatever the case, we can help you create a winning plan for your business in 2012.
January 18th, 2012 by Jen Tyson

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.
December 19th, 2011 by Jen Tyson

Stand out from the crowd!

Determining what makes your business different is one of the most fundamental marketing decisions you need to make. Some people refer to this as your USP or Unique Selling Point. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive.
December 2nd, 2011 by Jen Tyson

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.
November 21st, 2011 by Jen Tyson

10 Small changes to make a big improvement to your business

Sometimes, it's little things that count. Debbie Mayo-Smith suggests ten things you can tweak in your business, which together should add up to a significant overall improvement. The trick is to get started, and keep honing away at them.
November 18th, 2011 by  Debbie Mayo-Smith 

Nine benefits of using sponsorship marketing in your business

Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.
November 9th, 2011 by Jen Tyson

Beestings: Are you making these mistakes?

Yes, making mistakes can be okay and you can learn from them, but it’s best to avoid the really bad ones if you still want to be in business this time next year. In this week’s guaranteed-under-two-minute-read, we’ve got some tips and tools to help avoid the worst business mistakes.
November 1st, 2011 by Bizbuzz Team

Beestings: Are you creating your future?

If you're in business, what you do today is going to determine to a large extent what your future holds - we call it marketing. This week's guaranteed-under-two-minute-read has some suggestions to help you keep your business healthy.
September 20th, 2011 by Bizbuzz Team

Eight caveats to your marketing success

Marketing doesn't have to be hard, but there are some basic rules to follow. Debbie Mayo-Smith outlines eight simple things you can do to really up your marketing game.
September 14th, 2011 by  Debbie Mayo-Smith 

Get more customers to say YES

Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!
September 7th, 2011 by Jen Tyson

Beestings: Global and local marketing go hand in hand

Today’s successful businesses are often able to reach seamlessly around the world, frequently relying on the web and other technology to make sales happen quickly and easily – but it’s not quite that simple. This week’s guaranteed-under-two-minute read has tips and tools that will help you reach your customers, whether they are on your doorstep or the other side of the world.
August 9th, 2011 by Bizbuzz Team

Are you ready for International markets?

Many businesses looking to grow will at some point consider expanding into international markets. Whatever your situation, and particularly in times of global recession, it's essential that you do your homework thoroughly before making any decision to export.
August 4th, 2011 by Jen Tyson
1 Comment

Are your email newsletters suffering from the “message in a bottle” approach?

Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.
August 1st, 2011 by Cornelia Luethi
1 Comment

Beestings: Keep growing the business

No business can grow without attracting new clients – but how do you bring keep bringing them in? In this week’s guaranteed under-two-minute-read we’ve got some ideas, as well as some tips and tools to enhance your profitability.
July 27th, 2011 by Bizbuzz Team

Why and how to tell a great story

Marketing gurus agree telling a really good story helps to sell you and/or your product. Debbie Mayo-Smith give you some practical pointers to help you apply this in your business.
July 14th, 2011 by  Debbie Mayo-Smith 

Beestings: Drum up more web traffic

Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.
July 12th, 2011 by Bizbuzz Team
1 Comment

Is your sales process so complicated it’s scaring customers away?

One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.
June 27th, 2011 by Cornelia Luethi

Beestings: You can lead a horse to water ...

You can lead a horse to water, but you can’t make it drink – or so the saying goes. Can you influence what you want your customer to do next? You bet! This week’s guaranteed-under-two-minute-read has tips and tools to help you prompt the kind of action you want your customer or prospect to take.
June 21st, 2011 by Bizbuzz Team

Why smart businesses care for candidates

Imagine having candidates queuing up, vying to work for your company, thereby future proofing yourself against skill shortages and strengthening your competitive position. There are many ways you can achieve this objective but there’s one thing that will stop you in your tracks – poor candidate care.
June 17th, 2011 by Tania Howard

Grow your business networks using LikedIn

If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!
June 6th, 2011 by Jen Tyson