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Advertising

Getting free publicity for your business

Publicity can be a low-cost way to promote your business and build credibility. Here are some tips that should have editors eating out of your hand!
January 11th, 2012 by Heather Douglas

It's easy to WOW your customers with video

Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.
December 19th, 2011 by Jen Tyson

It is almost Christmas, what can YOU do as a business?

Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.
November 21st, 2011 by Jen Tyson

Nine benefits of using sponsorship marketing in your business

Sponsorship doesn't have to cost a small fortune. In fact it can be an excellent way to stretch your marketing dollars and reach a wider audience than you could afford to reach through more traditional forms of promotion. It can be an incredibly cost-effective and powerful marketing tool, providing benefits and achieving results that far outweigh the investment made in terms of sponsorship dollars.
November 9th, 2011 by Jen Tyson

Like a Virgin - is your marketing as fresh as Madonna's?

Few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Sean D'Souza suggests we can all learn from the branding expert.
September 16th, 2011 by Sean D'Souza

Small business advertising: The "branding myth"

Many small and home businesses spend money on advertising campaigns that don't result in sales - and it's all because of their determination to build their brand.
September 15th, 2011 by Eric Billoud
2 Comments

How to use your web site to actually make sales online

Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.
August 11th, 2011 by Kim Baird

Are you ready for International markets?

Many businesses looking to grow will at some point consider expanding into international markets. Whatever your situation, and particularly in times of global recession, it's essential that you do your homework thoroughly before making any decision to export.
August 4th, 2011 by Jen Tyson
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Drive traffic to your website using Google Adwords

Lets take a look at how you can use Google AdWords to drive traffic to your website. For many businesses, the do-it-yourself nature of AdWords and the fact that you can closely monitor (and limit) how much you spend, makes it an attractive advertising tool. But just how easy is it to develop your own ad and what things do you need to get right to make sure it is effective?
July 6th, 2011 by Jen Tyson
6 Comments

Why smart businesses care for candidates

Imagine having candidates queuing up, vying to work for your company, thereby future proofing yourself against skill shortages and strengthening your competitive position. There are many ways you can achieve this objective but there’s one thing that will stop you in your tracks – poor candidate care.
June 17th, 2011 by Tania Howard

Why one day offers are both brilliant and terrible for your business

For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?
June 2nd, 2011 by Cornelia Luethi

Advertising tips from a recruitment consultant

Let me share with you some insider tips on where to and how to advertise for staff. There are a few different options out there for employers but you really need to weigh up if they are going to be the right way for your business to advertise. This could save you a heck of a lot of time and money and as a small business owner that's crucial! Happy reading!
June 1st, 2011 by Tanya Gray

Get a better response from your email marketing

How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.
May 9th, 2011 by Jen Tyson

Does your CMS website really deliver the goods?

So you have your shiny new Content-Managed website up and running. You're ready to present your company to the world and reap the rewards of an online presence. What happens now?
March 29th, 2011 by Mike Henden
1 Comment

Are you first, quicker, safer, or more expert than your competition?

Positioning is how your customer perceives the value you offer compared to your competitors. For example, are you first, better, quicker, more professional, safer, more expert or cheaper than your competition? How do you want to be perceived and how can you use your brand to communicate this to your target market?
March 10th, 2011 by Jen Tyson

How much attention do your customers and prospects pay to your brand?

How much attention do you pay to your brand? Or more importantly, how much attention do your customers and prospects pay to your brand? If you're not getting maximum mileage from your brand, then you may be missing sales opportunities and limiting your growth potential. Even the smallest of companies benefits from having a strong brand.
February 9th, 2011 by Jen Tyson

Avoid the post "New Year Hype" blues in your business

Has reality started to set in after the holidays and are you finding business more sluggish than you would like? Eric Billoud explains why it's happening and what you can do to overcome the issue.
January 25th, 2011 by Eric Billoud

The art of communicating with your customers

Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.
January 17th, 2011 by Jen Tyson

What does your signage say about your business?

The sign on your door, the poster in your window and the message on your vehicle all create an impression of your business in the eyes of your customers and prospects. If they are not accurate, in good condition or do not meet some of the criteria for a good sign, then you could be doing your business a disservice.
December 7th, 2010 by Jen Tyson

Can your business increase customer retention using TXT systems?

One of the most important aspects of your business is the capability to retain customers. Grant Collingwood looks at how TXT systems might work for your business. Use of a professional TXT System can help you do that, can save you money as well and does not have to present technical challenges.
December 1st, 2010 by Grant Collingwood
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