Colin Kennedy

Some people will be familiar with the story about how American Marcus Sheridan turned his swimming pool company around during the recession by cancelling his annual advertising spend of $250k to less than a tenth of that.

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Are you really doing business on your terms? If not, says Bernadette Doyle, you should be

(Article)

Staying positive, without fooling ourselves into thinking everything is great when it isn't, is important if we want to stay the distance in business. This week's guaranteed-under-two-minute-read has tips and tools to help you take the best out of every situation, without losing touch with reality.

(Newsletter)

Destructive ways of thinking are not helpful
All too often, we get ourselves into thought patterns that don't actually help us achieve and progress. Janet Lapp identifies five destructive ways we talk to ourselves, and she explains how to replace these with positive thinking.

(Article)

Candidate selection
If the mere thought of employing staff is a nightmare, you are not alone. Finding someone who is a great fit with your business is critical, and if you think that means finding someone just like you, it's time to think again, says Phil Astley.

(Article)

Heather Douglas

Do you remember starting your business? You got excited about your business idea. You bit the bullet and got it off the ground. You've worked hard to get it to where it is. The day-to-day challenges of starting and running a business keep you on your toes, and there's a lot of satisfaction to be had in having done it all yourself and got to where you are.

(Blog entry)

Closed sign
We all know that first impressions are created within seconds. In today’s competitive business environment, creating the right first impression is absolutely vital. Your potential client has other choices and you want them to choose you, not your competitor.

(Article)

EnQ Strengths Wheel
We need a good mix of skills to be effective in business. Sandy Geyer proposes the concept of a "Strength Wheel" where four major strengths work in harmony to keep things running smoothly. She suggests we need to consciously develop and maintain these areas, and shares some tips on how do this.

(Article)

Attraction Marketing
How much is what you DON'T KNOW costing you? When you get the answers to these questions, it may help you understand how to make your business more profitable.

(Article)

Being a business owner can be a solitary job. You’re the one who has to make the decisions and who is accountable for the effect of those decisions. At the end of the day, the buck stops with you. This kind of responsibility can leave you feeling lonely, tired and harrassed - and often scared and confused as well.

(Article)

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