Building trust with your customer is a crucial part of doing business with them - and it's a two-way street. This week's guaranteed-under-two-minute read has some tips and tools to help you get off to a good start and keep that relationship strong and loyal.

(Newsletter)

Marketing funnel
Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

(Article)

Business credit check
Ashley Bryan

In the modern business world, making quick, smart business decisions ensures that you stay ahead of the competition. But making the right decisions can be quite difficult when you don’t have the right kind of information at hand.

(Blog entry)

Dice
In recent years, New Zealand small and home businesses have found out the hard way how events outside their control, like earthquakes, floods or other natural disasters, can negatively affect them. While many of the losses relating to these events are covered by insurance, the bigger risks to businesses are the less obvious risks that are not claimable through insurance policies. Risk management for your business is more important now than ever before, and Sue Hirst explains how you can take some steps to mitigate potential threats.

(Article)

Image courtesy of Alan Voorhees freeimages.com
Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home-based or small business operating from less-than-public premises? Does it need a brand? Can it bring one into being on a shoestring?

(Article)

image courtesy freeimages.com
Mark Sutherland

Are you in-between winning and losing in business? Are you an in-betweener? In-between good and great; in-between stagnating and growth; in-between walking and running; in-between not making a decision and making a decision.
 

(Blog entry)

Waste paper basket
Here are some very valid reasons why it's good to declutter our working and living environments.

(Article)

dewdrop
Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

(Article)

personal crisis
When you work for yourself, you don't have the luxury of an employer who steps in to cover for you or to take up some of the slack. So what do you when a personal crisis arises? Phil Astley shares some tips to help you get through the worst patch, and helps you and your business to come out the better for it.

(Article)

If you thought resilience in business was all about bouncing back, Eileen McDargh challenges you to think again. She explains why resilience means more than that, and why it's important for you, and your business, to embrace it if you want to succeed in today's world.

(Article)

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