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We all love our favourite soap opera stars and characters from books because they pop up so often they become a familiar part of our lives. This week's guaranteed-under-two minute read give you tips and tools to become so familiar to your customers and prospects that it's natural for them to be doing business with you, and to keep coming back for more.
Why is it that organisations that are great at what they do, and have happy clients and customers willing to affirm this, so rarely tap in to the power of testimonials and endorsements to position and promote themselves effectively? Hannah Samuel explains ...
If there's one job that accountants tend to hate, it's reconciling GST returns. Business owners have already done their GST returns and don't want to know, so problems often just accumulate over time. This article isn't about doing GST returns - it's about checking they're right once done.
Even a lifestyle entrepreneur can sell a business for more if the value is built into the business on a daily basis. Debbie Mayo-Smith lets you in on some simple secrets which can add dollars to the bottom line when you sell up.
Cashflow is king, and getting slow payers to cough up is an important part of keeping your business running smoothly. Michael Todd explains why, contrary to popular opinion, when customers default, it's the newer debts you should chase up first.
The Internet has become a riskier place for New Zealand companies trying to protect their brand after Google announced it will no longer monitor or restrict the sale of AdWords in response to trade mark complaints.
If you are applying for new funding or have loans coming up for renewal, lenders are likely to want accurate projections and cashflows, as well as recent financial statements. Sue Hirst outlines what you need to do
You wouldn't miss an opportunity to give a business card to someone at an offline networking event - so why join an online social networking site and neglect your profile? Bonnie Jo Davis has some excellent tips on making the most of yours
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